Smile: Loyalty Program Rewards
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Launch a loyalty program in minutes — with points, rewards, VIP tiers, referrals and more.
Smile makes it easy to create a fully branded loyalty program that keeps customers coming back. Reward purchases with points, offer exclusive VIP perks, and thank your biggest fans for sharing with friends. Run engaging promotions like 2x points weekends and special VIP pricing to drive conversions, amplified across every channel with Klaviyo. Powerful analytics give you clarity, confidence, and benchmarks against top brands. Join thousands of Shopify merchants growing with Smile today!
- Create a powerful loyalty program in minutes — points, VIP, referrals & more
- Customize every detail to match your brand's look and feel
- Embed loyalty on product pages, at checkout, with a modern loyalty page
- Loyalty Hub: Offer the ultimate home for rewards inside customer accounts
- Deeply integrated with Klaviyo, Judge.me, Gorgias and 30+ other tools you love
- Popular with stores like yours
- Based in United States
Languages
English, French, Japanese, German, Italian, Chinese (Simplified), Portuguese (Brazil), Dutch, and Spanish
Works with
- Checkout
- Customer accounts
- Shopify POS
- Shopify Flow
- Shopify Admin
- Gorgias
- Judge.me
- Klaviyo
- Loox
- Mailchimp
- Recharge
Categories
Program types
Pop-up types
Managing pop-ups
Pricing
Choose the plan that best fits your business.
Free
Free
Features
- Points, rewards & referrals
- 15+ ways to earn & redeem
- Discounts & free shipping rewards
- Full branding customization
- Multi-language support (20+ languages)
- Works seamlessly with Shopify POS
- Up to 200 monthly orders
Essential
$15 / month
Up to 500 monthly orders
Features
- Dedicated loyalty page
- Free product rewards
- Nudges (on-site reminders)
- Analytics & reporting
- Trigger rewards with Shopify Flow
- 1 integration (e.g. Klaviyo)
14-day free trial
Standard
$79 / month
Up to 1,000 monthly orders
Features
- Bonus events (e.g. 2x points weekend)
- Embed points on product pages
- Promote points on order thank you page
- Subscription & gift card rewards
- Loyalty segments, ROI and CLV insights
- 2 integrations (e.g. Klaviyo, Judge.me)
14-day free trial
Growth
$199 / month
Includes 2,500 monthly orders, then $20 per additional 100 orders
Features
- Loyalty Hub (for signed-in members)
- Redeem at checkout (Shopify Plus)
- VIP tiers & Points expiry
- Performance benchmarks
- 25+ pre-built loyalty reports
- Unlimited integrations
14-day free trial
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options
Reviews (4,197)
Excellent customer service from Smile.io. Analisa took the time to understand the challenge we were experiencing with rewards for subscription customers and went the extra mile to find a practical solution.
Rather than simply directing us to a standard help article or suggesting an upgrade, she enabled additional functionality on our current plan that allows us to create rewards for both subscription and one-time purchases. This will make the process much easier for our customers and significantly improve their overall rewards journey.
Analisa was friendly, responsive and genuinely focused on finding the right outcome for our business and our customers. A great example of excellent, solution-focused customer service.
Thank you so much for your kind review! It was a pleasure chatting with you and and being able to help 💖
- Analisa & the Smile team
Wonderful rewards program with great support! I had a few questions about how codes were generated, and Lisa was right on top of things, answering so quickly. She even went above and beyond what I needed. Thank you so much! I highly recommend this app for both beginners and advanced users.
Get it! I have had Smile for a while now, I honestly am having difficulty remembering how long it has been it has been so long. So far, I have had no issues with the rewards functioning properly, customers having ease of use, or on my end as the store owner for the behind the scenes set up things. It is easy to navigate, very intuitive. You can set redeemable rewards to only work for a (one) collection, make it exclusive for the person who redeemed the reward ensuring who ever uses that reward is using that account that earned and claimed it. There are discounted and free shipping reward options customers can redeem points for. They also have options for customizing colors to fit your website branding. I am very happy with the free plan and when I am ready for even more features that support a larger brand/business, I will be upgrading to the paid version. Thank you for such a wonderful, realiable app! :)
Thank you so, so much for taking the time to leave this review and for all your kind words about our app and our team! We really appreciate it 💛
- Smile Team✨
Support
App support provided by Smile.io.
Resources
Launched
December 2, 2014 · Changelog
Data access
This app needs access to the following data to work on your store. Learn why in the developer's privacy policy .
View customer data:
Sensitive data, device and activity data
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Sensitive data
Name, email address
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Device and activity data
Geolocation, IP address, browser and operating system, browsing behavior, client ID cookie
View staff and contributor data:
Store owner, blog contributors
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Store owner
Name, email address, phone number, physical address
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Blog contributors
Email address, IP address, browser and operating system
View and edit store data:
Customers, products, orders, discounts, gift cards, store credit, marketing, store analytics, Online Store
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Edit customers
Browsing behavior, customer data
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View products
Products, collections
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View orders
All order history
-
Edit discounts
Discount codes and promotions
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Edit gift cards
Gift cards
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Edit store credit
Store credit accounts, store credit account transactions
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Edit marketing
Marketing events
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Edit store analytics
Web pixels
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Edit Online Store
Theme, Online Store page content on a path controlled by the app, Online Store pages
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Edit other data
Locales, price rules
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