Featured images gallery
Run a loyalty program with points, VIP tiers, referrals and punch cards. Sell recurring memberships.
Charm is a loyalty and rewards program built for repeat customers. Shoppers earn points on orders, signups, and birthdays, and redeem them for discounts, free shipping, free products, or store credit. Add VIP tiers, punch cards, cashback, and recurring paid memberships. It shows in your storefront widget, in cart, at checkout, in POS, and in a customer account Loyalty Hub. Works with Klaviyo, Judge.me, Loox, and Shopify Flow, in 35 languages. Rewards worth a smile, with no per-order fees.
- Points, VIP tiers, punch cards, and referrals in one loyalty program with API
- Sell recurring or one-time paid memberships with member-only perks
- Run double-point campaigns with their own schedule, banners, and emails
- Redeem in cart, at checkout, in POS, and in a Loyalty Hub in accounts
- Import customers, points, and history from another loyalty app, for free
Languages
English
Works with
- Checkout
- Customer accounts
- Shopify POS
- Shopify Flow
- Shopify Admin
- Judge.me
- Klaviyo
- Loox
- Okendo
- Omnisend
- Yotpo
Categories
Program types
Pricing
Choose the plan that best fits your business.
Free
Free
Features
- Every loyalty feature included
- Points, tiers, referrals & memberships
- No per-order or transaction fees
- Up to 250 orders / month
Starter
$15 / month
Features
- Every loyalty feature included
- Points, tiers, referrals & memberships
- No per-order or transaction fees
- Priority support
- Up to 1,500 orders / month
Growth
$49 / month
Features
- Every loyalty feature included
- Points, tiers, referrals & memberships
- No per-order or transaction fees
- Priority support
- Up to 5,000 orders / month
Unlimited
$79 / month
Features
- Every loyalty feature included
- Points, tiers, referrals & memberships
- No per-order or transaction fees
- Priority support
- Unlimited orders
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days.
Reviews (9)
- 100% of ratings are 5 stars
-
0% of ratings are 4 stars
-
0% of ratings are 3 stars
-
0% of ratings are 2 stars
-
0% of ratings are 1 stars
Fantastic! From day one of launching it, our customers started actively using it. The interface is really pleasant, intuitive, and easy to understand, with plenty of features, functionality, and extensive customization options.
We spent a long time considering which app to go with, until we came across Charm — and the decision was instantly clear!
I highly recommend it. And the support you get from the developers? It's like a dream come true for anyone who has ever wished for truly outstanding customer support. Maybe I sound like I'm exaggerating, but once you try it, you'll quickly understand exactly what I mean!
Thank you, Jan, for all your help! You guys are THE BEST!
One of the best loyalty apps out there! It perfectly matches our needs, almost as if it were built specifically for us. The app's design is excellent, and the email templates are beautifully crafted and professionally executed. In my opinion, it's far better than Smile.io and many other alternatives on the market. And the pricing? Absolutely amazing for the value it delivers! Highly recommended!
Thank you so much, this made our day! Hearing that Charm feels like it was built just for you is the best compliment we could get. We’re here whenever you need anything, so don’t hesitate to reach out. Wishing Scent Gallery lots of loyal, returning customers! 🤗
Short of words, completely impressed. After moving between 2 loyalty apps, finally found THE ONE. Zero issues, great interface, a vast amount of features. The widgets also work exceptionally well across devices. Jan has been super helpful with setup and tweaks, while offering suggestions. Thank you for the wonderful support, Jan!
Support
App support provided by Appfleece.
Resources
Launched
May 1, 2026 · Changelog
Data access
This app needs access to the following data to work on your store. Learn why in the developer's privacy policy .
View customer data:
Sensitive data, device and activity data
-
Sensitive data
Name, email address, phone number, physical address
-
Device and activity data
Geolocation, IP address, browser and operating system
View staff and contributor data:
Store owner
-
Store owner
Name, email address, phone number, physical address
View and edit store data:
Customers, products, orders, discounts, store credit, store analytics, Online Store, Shopify admin
-
Edit customers
Merge customers, customer data
-
Edit products
Products, collections
-
Edit orders
All order history for the last 60 days, subscription contracts, order edits
-
Edit discounts
Discount codes and promotions
-
Edit store credit
Store credit account transactions, store credit accounts
-
View store analytics
Reports
-
View Online Store
Online Store pages, theme
-
Edit Shopify admin
Legal policies, files
-
Edit other data
Checkout and accounts configurations, customer payment methods, locales, Shopify Markets settings, Online Store navigation, purchase options
More apps like this
Meets our highest standards for performance, design, and integration. Learn moreOpens in new window
Meets our highest standards for performance, design, and integration. Learn moreOpens in new window
Meets our highest standards for performance, design, and integration. Learn moreOpens in new window
