TrueTracked: Ad Attribution

We were previously using Stape with server side Google Tag Manager for Facebook Conversion API. It was working, but after switching to TrueTracked, we started seeing richer conversion data being sent back to Meta and a noticeable increase in Meta’s Additional Conversions Reported. Meta performance also improved after the switch, and overall the tracking feels more complete than our previous setup...

Surprisingly easy setup for multiple channels, and everything has been running smoothly so far! Highly recommend for attribution and server-side tracking! On top of that, the support team is always fast and super helpful whenever you need them!!

Really useful app if you run ads across multiple channels. What I like most is being able to open an order and see the full customer journey instead of relying only on what facebook ads or google ads says. Some of our customers convert much later, so this gives us a much better idea of what actually influenced the sale. We also use the first party conversion tracking, so we don't need another ap...

We were struggling with google ads conversion tracking for a long time. Tried the shopify's google channel app first, then Stape io server side tracking, but google ads still wasn't getting accurate data so our campaigns couldn't optimize properly. Since switching to truetracked the conversions are coming through much better. Also using it for facebook pixel conversion tracking and it's working gr...

We were having trouble getting accurate conversion attribution from shopify’s native sales channel integrations. Before switching, we tested multiple apps and even tried server side tracking with Google Tag Manager, but we still weren’t fully happy with the data being sent back to the ad platforms. We mainly use Truetracked for server side conversion tracking with facebook's conversion api and go...

Very helpful support

Really happy with TrueTracked so far. Setup was easy and support has been fast and helpful whenever I've had questions. Our Meta ads tracking is a lot more accurate now! Event Match Quality is up to around 9.3/10, and we've seen an improvement in ad performance since switching. Definitely recommend.

Was using GTM server-side tracking with Stape io before. It worked, but there was always quite a bit to manage with tag configuration, server container, developer setup and updates. Switched to TrueTracked and the setup was very easy. Server-side tracking and Meta CAPI were up and running without all the GTM work, and the attribution dashboard is also really useful. Also had great personal suppo...

TrueTracked was easy to configure and use, and it helped us track our conversions more accurately.

TrueTracked made it much easier to see where our revenue actually comes from instead of relying on what Meta, Klaviyo, and other platforms report. The dashboard is simple and shows which campaigns and channels are really driving sales. We also use the server side tracking to send better conversion data back to Meta. Our Event Match Quality went up, and the campaigns have been performing better si...

As an e-commerce store doing around €500k in annual sales and relying heavily on Meta Ads, the quality of the data we send to Meta is extremely important to us. ‎ Before TrueTracked, we were using another tracking solution, but the main issue was that it was sending events only through the Conversion API. Meta recommends sending events through both the browser and CAPI, with proper deduplication,...

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TrueTracked helped us get much clearer and more accurate conversion tracking and attribution. We tested the native Shopify Meta integration and Stape for server-side tracking. Stape worked for firing events, but couldn't send enriched conversion data back for better ad optimization. With TrueTracked, we're able to send accurate and more enriched conversion signals back to Meta, Google Ads, and ot...

We tested several solutions before finding TrueTracked — and this is the one we're sticking with. Clean server-side tracking, +100% additional AddToCart events via CAPI, and a full attribution dashboard across Meta, Google, Microsoft Ads, Taboola and more in one place. What really sets it apart is Sharif's personal support. As the founder, he handled our entire setup and went way beyond what you'...